Skip to content

Pisano vs SMG

Smarter Insights, Faster Deployment, Greater Value

When selecting the right XM platform, it's essential to choose a solution that adapts to your industry, enhances decision-making with AI, and provides a holistic view of experiences.

While SMG360 is a strong player in CX for specific industries, Pisano offers a more adaptable, AI-driven, and comprehensive approach to experience management.

hro_01 (1)-1

Respect for the SMG360 Team

We acknowledge SMG's dedication to CX and their role in advancing customer insights for some specific industries. However, we also recognize the dynamic nature of today's business world, where evolving needs demand advanced solutions.

Our approach is driven by a commitment to innovation, pushing beyond standard offerings to address these emerging challenges. We view healthy competition as a catalyst for progress, inspiring us to continuously refine and elevate our solutions

6 Reasons to Choose Pisano over SMG:

pvsq_01-2

1. Pricing Flexibility with Unlimited Packages

SMG360's unclear pricing model can lead to additional costs for extra surveys or users. Pisano offers a more transparent, scalable and flexible pricing structure with unlimited survey responses and no hidden fees, making it a more cost-effective solution for businesses looking for predictable and scalable pricing.

2. Deep AI Integration for Smarter Insights

SMG360 offers AI-powered features, but they are not deeply embedded across the platform. Pisano's AI-driven assistant, Leo, actively analyzes feedback, generates insights, and recommends actions in real time. This deep AI integration makes survey analysis, reporting, and automation more intelligent, enabling businesses to take proactive measures based on customer and employee feedback.

pvsq_02-1
pvsq_03-2

3. Holistic Experience Management

SMG360 is primarily focused on customer experience (CX), whereas Pisano takes a broader approach by covering customer, employee, and operational experiences (XM). This interconnected view allows businesses to understand how different experience factors impact overall success, rather than analyzing CX in isolation.

4. B2B Organizational Hierarchy & Multi-Level Reporting

Unlike SMG360, which is designed for more straightforward business structures, Pisano is built to accommodate complex B2B organizations and multi-location businesses. With role-based access controls, hierarchical reporting, and cross-location benchmarking, Pisano ensures businesses can analyze experience data across different teams, departments, and regions with precision.

pvsq_04-2
pvsq_04 (1)-2

5. More Agile & Faster Implementation

SMG360, being a more rigid, industry-specific platform, often requires long implementation times. Pisano, with its modular design and flexible integrations, allows businesses to get up and running faster. Whether you're a large enterprise or a growing business, Pisano’s agility ensures a smooth deployment process without unnecessary delays.

6. Flexibility Across Industries & Customization

SMG360 primarily serves certain industries, limiting its adaptability to other industries. Pisano, however, is built for flexibility.  Pisano’s scalable platform allows you to customize organizational structure, surveys, workflows, and dashboards to fit the specific needs of your industry.

pvsq_04 (2)-2

Don’t Take Our Word for It

The best way to really understand the actual performanceof a product or a company is  to listen to the voice of customers .

Why Pisano is the Customers' Choice* for Industry Leaders Worldwide?

*Gartner, Voice of the Customer for Voice of the Customer Platforms, Peer Contributors. 29 December 2023. For more info visit here

Screenshot 2025-02-27 174714 1 - Copy
Screenshot 2025-02-27 174714 1
Evaluation & Contracting

pisano-logo-header-1

pisano likes evolation

Evaluation & Contracting

XM_BIG

qualtrics dislike evaluation

Integration & Deployment

pisano-logo-header-1

pisano likes integration

Integration & Deployment

XM_BIG

qualtrics dislike integration

Service & Support

pisano-logo-header-1

pisano likes service support

Service & Support

XM_BIG

qualtrics dislike support

Product Capabilities

pisano-logo-header-1

pisano likes product

Product Capabilities

XM_BIG

qualtrics dislike product

Scores Under Detailed View

Pisano

Medallia

Overall Capability Score
Support for B2B
4.5 🏆
4.5
Support for B2C
4.8
4.8
Enabling Large Business
4.6
4.6
Support for B2B2C
4.7 🏆
4.6
Enabling Digital
4.7 🏆
4.5
Enabling On-site
4.7 🏆
4.6
Data Collection
4.9 🏆
4.6
Analysis and Insight
4.6 🏆
4.5
Enabling Customer Service
4.7
4.7
Enabling Sales
4.6 🏆
4.3
Enabling Marketing
4.7 🏆
4.3
Evaluation and Contracting
Pricing Flexibility
4.8 🏆
4.3
Ability to Understand Needs
4.8
4.8
Integration & Deployment
Ease of Deployment
4.8 🏆
4.6
Quality of End-User Training
4.8 🏆
4.6
Ease of Integration using Standard APIs and Tools
4.8 🏆
4.3
Availability of 3rd-Party Resources
4.7 🏆
4.5
Service & Support
Timelines of Vendor Response
4.9
4.9
Quality of Technical Support
4.8
4.8
Quality of Peer User Community
4.7 🏆
4.5

See the Full Comparison Chart on Gartner Peer Insights: Pisano vs SMG360

A Leader in Voice of the Customer Market

"Pisano provides a comprehensive VoC platform to gather, analyze, and interpret consumer feedback data that enables organizations to gain a deeper understanding of their consumers, resulting in better decision-making and increased customer satisfaction.''
Preshit Parab Analyst, at Quadrant Knowledge Solutions
Get the Full Report
Spark_matrix_VoC_web_site_hero

Would like to learn why industry leaders chose Pisano over SMG?